Natan.TV

My Boss, the Six-Year-Old

Fri, 25 May 2012 17:36:37 -0400

On the first night of Startup Weekend, one of our initial activities is an icebreaking session. Last time, we had an epic rock/paper/scissors competition. This time around, we had to take two random words, and formulate a one-minute business idea around it. I don’t remember what the group I was paired with came up with. Although I know one of the words was bacon, and the business opportunities for that are limitless. I mean, tell me you’re not intrigued by the idea of Oompa Loompa bacon. Seriously.

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Inside one of the biggest social TV ad campaigns ever

Wed, 23 May 2012 13:58:04 -0400

Inside one of the biggest social TV ad campaigns ever

USA Network trends worldwide during upfront

Fri, 18 May 2012 11:51:56 -0400

USA Network trends worldwide during upfront

How FOX is the most social TV network

Mon, 14 May 2012 02:13:59 -0400

How FOX is the most social TV network:

My interview with David Wertheimer, president of digital for Fox.

Muck Rack recommended in Chief Content Officer Magazine

Thu, 10 May 2012 18:39:37 -0400

muckrack:

In our ongoing #humblebrag series, we’d like to point out that Jon Gelberg of Blue Fountain Media recommended Muck Rack in Chief Content Officer Magazine putting us in the excellent company of HARO. On the off chance you don’t subscribe, you can view it here:

Muck Rack: Advice for pitching journalists on #MothersDay

Thu, 10 May 2012 13:48:19 -0400

Muck Rack: Advice for pitching journalists on #MothersDay:

muckrack:

Mother’s Day is upon us again and we know the communications world is looking for every possible angle to interest journalists in writing a story that ties into the big day. Limiting your research to looking at journalists bylines or beats to figure out who you should pitch isn’t enough. It won’t…

Muck Rack: Introducing #muckedup, a Twitter chat for journalists and PR pros

Wed, 09 May 2012 09:57:14 -0400

Muck Rack: Introducing #muckedup, a Twitter chat for journalists and PR pros:

muckrack:

Last week, we hit a nerve when we asked journalists what they really thought about bad PR pitches. The answers came pouring in, especially on Twitter. Thank you to everyone who participated!

(In case you missed it, check out this great Storify put together by Raschanda Hall of Business…

Muck Rack: What journalists really think about bad PR pitches

Wed, 02 May 2012 15:10:07 -0400

Muck Rack: What journalists really think about bad PR pitches:

Check out this amazing post by Elana Zak from our Muck Rack editorial team. As someone who blogs a lot and pitches a lot I constantly feel the need to answer every single pitch I get no matter how horrible (see terrible pitch examples below in her post). It’s mostly out of pity since no matter how lazy, long and non-targeted the email is, I know how difficult it is to provide information with a journalist or blogger that compels them to want to write a positive story. I also know what having clients is like (which full-time bloggers and journalists don’t always know too much about).

My response, is always, “what’s the social TV angle?” Social TV is the main topic that the blog I write for covers and the meaning is obvious, social media meets traditional TV. I love writing about lots of different topics, even if they might seem vague. All I need is to be convinced that there is a tie-in to my beat if I haven’t already seen one. If you can’t come up with a compelling answer after I ask the question, what’s the social TV angle, it tells me I probably shouldn’t consider pitching the story to my editor.

Personally, I use Muck Rack (where I work) to uncover those tiny little angles that could actually very well turn into something big. If you use Muck Rack’s Pro search, you can take a term and search all the tweets of all the journalists in our database and pinpoint if they’ve ever tweeted or linked to an article that’s relevant to what you’re trying to pitch. Then, even if it’s a long shot, you’ve at least tried to get them to see they’ve show some interest.

muckrack:

Peter Kafka, a senior editor at The Wall Street Journal’s All Things Digital, recently sent out this tweet.

Dear Nirvanix: Congrats on the big C round, and your “continuing momentum”. But I don’t know what you do. Also, my name is not Michael.

It got us thinking about bad PR…

I am watching The Weather Channel ...

Wed, 02 May 2012 11:04:39 -0400

I am watching The Weather Channel

598 others are also watching The Weather Channel on GetGlue.com

My coverage of the 2012 Comedy Awards for Lost Remote

Tue, 01 May 2012 10:18:59 -0400

My coverage of the 2012 Comedy Awards for Lost Remote:

Celeb interviews and an interview with VP of Digital and Social Marketing Don Steele.

Muck Rack: How journalists are using Muck Rack Pro

Tue, 17 Apr 2012 13:40:33 -0400

Muck Rack: How journalists are using Muck Rack Pro:

muckrack:

Alex Wilhelm of The Next Web asked a great question on Twitter:

So, I joined MuckRack. What should I do with it? I’m ‘verified,’ if that matters.
— Alex Wilhelm (@alex) April 17, 2012

Here are a few ideas of what a journalist can do after creating their Muck Rack Pro account…

gifswithgreg: Watching A+E’s Kelle Rozell satisfy her need for...

Fri, 13 Apr 2012 17:00:04 -0400

gifswithgreg:

Watching A+E’s Kelle Rozell satisfy her need for speed by taking the faster alternative to the stairs in the MLB Fan Cave.

Interview with Facebook’s Kay Madati about social TV

Mon, 09 Apr 2012 20:45:47 -0400

Interview with Facebook’s Kay Madati about social TV:

Check out my interview with Facebook’s Head of Entertainment Kay Madati.

Inside look at Time Warner Cable Media’s approach to social TV

Thu, 08 Mar 2012 15:45:32 -0500

Inside look at Time Warner Cable Media’s approach to social TV

Best Mobile Payments Co? @Uber.

Sun, 12 Feb 2012 21:50:48 -0500

porchdog:

Yeah, I know, it’s a car service. But it’s also an excellent example of what mobile payments is really about; that is, tap and go.

Sure booking your ride via iPhone with a few taps and seeing it show up on the map is pretty cool (except when it doesn’t show up and your downtown, cold, and drunk with unfortunately easy access to Twitter - sorry again fellas), but as I mentioned last month, my favorite part of the Uber (and GroundLink) experience is just getting out of the car when I’m done. No swipe. No cash. No processing. Just the inevitable, “So, we cool?” conversation with the driver. I’d already ‘opened my tab’ when I booked my car, so I could close it and pay on my phone. Automagically.

Everything we do should be this easy. And there is no reason why it won’t be.

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Muck Rack: Journalist Of The Day: ProPublica's Dan Nguyen shows his followers how he tweets

Thu, 02 Feb 2012 12:00:30 -0500

Muck Rack: Journalist Of The Day: ProPublica's Dan Nguyen shows his followers how he tweets:

muckrack:

Last night Dan Nguyen, a reporter and developer with ProPublica, gave his Twitter followers an inside look at how he tweets. Literally.

Using Screenleap.com Nguyen let his more than 2,000 followers have unfettered access to his personal computer screen. On it, Tweetdeck was open in…

Tumblr Staff: There's still time to nominate your Tumblr blog for The Shorty Awards Tumblr Blog of the Year!

Wed, 01 Feb 2012 14:36:39 -0500

Tumblr Staff: There's still time to nominate your Tumblr blog for The Shorty Awards Tumblr Blog of the Year!:

staff:

The Shorty Awards, honoring the top content producers on the social web, are once again presenting the 2nd annual Tumblr of the Year Shorty Award. The winner will be honored at their ceremony in March in NYC. This year the Shorty’s are also honoring the best Tumblr Brand Presence.

Last…

gifswithgreg: Ran into meme veteran Ellie Rountree at Social...

Sun, 29 Jan 2012 14:35:53 -0500

gifswithgreg:

Ran into meme veteran Ellie Rountree at Social Media Weekend. Since she’s now the media outreach manager at one of the few social platforms that supports animated gifs (Google+), I thought it was only right she be turned into one.

"Is this PRable?"

Fri, 27 Jan 2012 02:59:29 -0500

muckrack:

And other things PR people say (from our friends at Hunter)

Fox’s ‘Touch’ to launch globally to capitalize on social media

Mon, 23 Jan 2012 11:47:52 -0500

Fox’s ‘Touch’ to launch globally to capitalize on social media