May 2012
10 posts
My Boss, the Six-Year-Old
blackartdirector:
On the first night of Startup Weekend, one of our initial activities is an icebreaking session. Last time, we had an epic rock/paper/scissors competition. This time around, we had to take two random words, and formulate a one-minute business idea around it. I don’t remember what the group I was paired with came up with. Although I know one of the words was bacon, and the...
Inside one of the biggest social TV ad campaigns... →
USA Network trends worldwide during upfront →
How FOX is the most social TV network →
My interview with David Wertheimer, president of digital for Fox.
Muck Rack recommended in Chief Content Officer...
muckrack:
In our ongoing #humblebrag series, we’d like to point out that Jon Gelberg of Blue Fountain Media recommended Muck Rack in Chief Content Officer Magazine putting us in the excellent company of HARO. On the off chance you don’t subscribe, you can view it here:
Muck Rack: Advice for pitching journalists on... →
muckrack:
Mother’s Day is upon us again and we know the communications world is looking for every possible angle to interest journalists in writing a story that ties into the big day. Limiting your research to looking at journalists bylines or beats to figure out who you should pitch isn’t enough. It won’t…
Muck Rack: Introducing #muckedup, a Twitter chat... →
muckrack:
Last week, we hit a nerve when we asked journalists what they really thought about bad PR pitches. The answers came pouring in, especially on Twitter. Thank you to everyone who participated!
(In case you missed it, check out this great Storify put together by Raschanda Hall of Business…
4 tags
Muck Rack: What journalists really think about bad... →
Check out this amazing post by Elana Zak from our Muck Rack editorial team. As someone who blogs a lot and pitches a lot I constantly feel the need to answer every single pitch I get no matter how horrible (see terrible pitch examples below in her post). It’s mostly out of pity since no matter how lazy, long and non-targeted the email is, I know how difficult it is to provide information...
2 tags
5 tags
My coverage of the 2012 Comedy Awards for Lost... →
Celeb interviews and an interview with VP of Digital and Social Marketing Don Steele.
April 2012
3 posts
Muck Rack: How journalists are using Muck Rack Pro →
muckrack:
Alex Wilhelm of The Next Web asked a great question on Twitter:
So, I joined MuckRack. What should I do with it? I’m ‘verified,’ if that matters.
— Alex Wilhelm (@alex) April 17, 2012
Here are a few ideas of what a journalist can do after creating their Muck Rack Pro account…
Interview with Facebook’s Kay Madati about social... →
Check out my interview with Facebook’s Head of Entertainment Kay Madati.
March 2012
1 post
Inside look at Time Warner Cable Media’s approach... →
February 2012
3 posts
Best Mobile Payments Co? @Uber.
porchdog:
Yeah, I know, it’s a car service. But it’s also an excellent example of what mobile payments is really about; that is, tap and go.
Sure booking your ride via iPhone with a few taps and seeing it show up on the map is pretty cool (except when it doesn’t show up and your downtown, cold, and drunk with unfortunately easy access to Twitter - sorry again fellas), but as I mentioned last...
Muck Rack: Journalist Of The Day: ProPublica's Dan... →
muckrack:
Last night Dan Nguyen, a reporter and developer with ProPublica, gave his Twitter followers an inside look at how he tweets. Literally.
Using Screenleap.com Nguyen let his more than 2,000 followers have unfettered access to his personal computer screen. On it, Tweetdeck was open in…
Tumblr Staff: There's still time to nominate your... →
staff:
The Shorty Awards, honoring the top content producers on the social web, are once again presenting the 2nd annual Tumblr of the Year Shorty Award. The winner will be honored at their ceremony in March in NYC. This year the Shorty’s are also honoring the best Tumblr Brand Presence.
Last…
January 2012
17 posts
"Is this PRable?"
muckrack:
And other things PR people say (from our friends at Hunter)
Fox’s ‘Touch’ to launch globally to capitalize on... →
SnappyTV launches ‘Pro Editor’ in time for State... →
Boxee’s social roadmap for the coming year →
Trends among the 700,000 Golden Globe tweets →
2 tags
Will Ricky Gervais’ tweets drive Golden Globe... →
The Shorty Awards Blog: Make a nomination for your... →
shortyawards:
Have you nominated your favorite #Celebrity for having the most creative #BIO?
You guys are amazing… thanks for all the @shortyawards love
— Jonas Brothers (@JonasBrothers) January 5, 2012
The definition of a celebrity has been changed forever as Twitter, Facebook, YouTube and the…
The Shorty Awards Blog: Nominate your favorite... →
shortyawards:
Who’s your favorite #YouTubeStar? Nominate your favorites now in the brand new Shorty category we just launched with A&E’s Breakout Kings. Tweet with #YouTubeStar or #BreakoutCelebrity and your nominations will register.
You no longer need to appear in a film, TV show, or win a…
CES 2012: Showtime Anytime iPad app is finally... →
Hey journalists, have you made a Shorty nomination...
Staff Writer for ForbesI nominate @lucymarcus for a Shorty Award in #finance because her tweets are v useful and she’s tied w/ Miley Cyrus (!) t.co/ddEVhZ6OClare O’ConnorSun, Jan 08 2012 05:22:25ReplyRetweetSpace Producer for Discovery News I nominate @Camilla_SDO for a Shorty Award in #nonhuman because she’s a stellar space chicken! t.co/rkW6HeKIDr. Ian...
2 tags
2 tags
First fully Shazamble TV broadcast powers... →
Muck Rack: Find journalists attending CES →
muckrack:
The new year has begun and for journalists and communications professionals covering the technology and electronics sector so has the stress. CES is now a week away, plans are being finalized, communication pros are scrambling to book appointments and journalists are struggling to sift through the…
Muck Rack: Are embedded tweets a safe tool for... →
muckrack:
When Twitter launched Embedded Tweets last month, a new tool emerged to help journalists avoid taking a screen shot to display a tweet. Tweets are naturally great sources of quotes from politicians, celebrities and even media moguls who publish their 140-characters knowing that it will be on…
December 2011
23 posts
12 predictions for social TV in 2012 →
Excited to have contributed to this awesome list on Lost Remote.
Muck Rack: The best PRs of 2011, according to... →
muckrack:
A week ago, we asked our community of thousands of verified journalists to email us their pick for the PR person who they’ve found most helpful, diligent and honest this year.
Launching Muck Rack Pro this month with brand new tools that are free for journalists and subscription-based for…
Shorty Awards voting launches next week, who have...
Who are you going to nominate? Short voting begins next week. Stay tuned!Join me & nominate @Revkin for his reporting on critical enviro issues facing our world today. bit.ly/fc9VI7 @shortyawards #NYTLeonardo DiCaprioJanuary 11, 2011 6:28:42 PM ESTReplyRetweetEveryone vote for my boy @ChazSom3rs for the shorty awards for humor!! bit.ly/shortyJustin BieberJanuary 27, 2011 6:39:56...
Muck Rack: US Senators on Twitter (the 81%) →
muckrack:
We wanted to get a list of all US Senators on Twitter for the upcoming Shorty Awards new government categories and couldn’t find a good up-to-date list so we made one ourselves.
We’ve decided to share it with you here in case (god help you) you want to follow more politicians this election…
‘Bored To Death’ and ‘How To Make It’ fans react... →
These are the kind of blog posts that #socialTV is built for.
NBA Digital throws social town hall for Christmas... →
My interview on Lost Remote with SVP at NBA Digital Christina Miller.
Kelly Oxford and the future of Twitter-savvy TV... →
How STARZ is using social TV with ‘Boss’ and... →
My interview with Starz’s Kelly Bumann on their amazing social TV on Lost Remote.
Muck Rack: Journalists: help us pick the best PR... →
muckrack:
Muck Rack’s preparing a list of the best PR people of 2011 as chosen by journalists.
If you’re a journalist who gets a lot of bad pitches from lazy flacks, help us help them find good role models.
Just email us (hello at muckrack dot com) with your pick for the PR person who you’ve…
2 tags
eject: Open Letter to the Internet, →
kellyoxford:
News of my deal with NBC hit you today, and I think I understand why some people say stuff like this… “Because Twitter-account-based TV projects always turn out SO great! It’s amazing how NBC continues to pick up insanely mediocre comedies and kick shows like Community and Parks and Rec to the…
Social TV startup Tweek.TV launches from Berlin... →
My interview and invites with the CEO/founder of Tweek.TV on Lost Remote.
Inside look at how VH1′s ‘Tough Love’ leveraged... →
My interview on Lost Remote.
Muck Rack: Have you uncovered journalists' social... →
muckrack:
If you talk to a publicist about the journalists that matter most to the industry they’re working in, they can usually list their names and publications effortlessly, by heart. There tends to be a group of 10-15 or so individuals that matter the most, whose stories determine the heartbeat of what…
MLB Network unveils brand new social media layer... →
My interview with MLB Network’s Mary Beck on the new social media layer to their studio. v/ Lost Remote.
Miso launches new ‘SideShow’ social TV publishing... →
My interview on Lost Remote with CEO Somrat Niyogi on Miso’s SideShow launch.