By Lea-Ann Germinder, APR, Fellow PRSA
PRSA-NY 2013 President, @lgerminder
The name, Reaching Within, Reaching Out is not only the banner for this new thought leadership channel, it’s also this year’s PRSA-NY chapter theme. We are reaching within our membership to tap our incredible pool of thought leaders to bring you thought-provoking insights on a broad range of issues including ethics, diversity and community among others. And, we are reaching out to you, our colleagues in the profession to engage on many levels.
Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to…
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
- Reblogged from marissamayr
- 11,268 notes
- Permalink
The Shorty Awards are constantly honoring innovation and we were extremely excited to recently participate in The Startup Breakfast. Every first Thursday of each month, a group of smart startup professionals meet for a delicious breakfast. The lovely Emma Milner (@emmilner), co-host of this startup breakfast discusses how this meetup came about and why it’s important to her.
Shorty Awards: How long have you been hosting this monthly Startup BreakfastEmma Milner: My co-host, Brett Martin (@brett1211) and I hosted the first Startup Breakfast in February of 2012. We actually just celebrated our 1 year anniversary!! Recently we were lucky enough to add our wonderful friend, Bec Bliss (@becbliss), as a fellow co-host and are looking forward to hosting many, many more breakfasts in the future!
- Reblogged from shortyawards
- 1 note
- Permalink
Shorty Award winners Cassey Ho (@blogilates) and Tara Strong (@TaraStrong) were guests on Fox News Live “Tech Take” with Adam Housley.Cassey took home the Shorty Award in the #SocialFitness category (presented with Health. Join In.) and Tara took home best #Actress.
On the show, Tara and Cassey talk about how they connect with people and how it impacts their daily lives and winning a Shorty Award.
In case you missed it, you can watch the full segment below.Congratulations ladies!
- Reblogged from shortyawards
- 4 notes
- Permalink
5th Annual Shorty Awards attendees made themselves into GIFS in the Bosco photo booth!
- Reblogged from shortyawards
- 1 note
- Permalink
After designing the artwork “Lifting a Dreamer” which later was adopted as the Twitter Fail Whale, I visited America in 2009 for the first time in my life to receive the inaugural Shorty Award in Design. There I met Aaron Taylor-Waldman, the designer of the Shorty Awards’ logo. I was stoked to learn from Aaron that the Shorty logo was actually inspired by my whale. Attending the Shorty Awards ultimately lead to many opportunities including a New York Times Magazine profile and being commishioned to create the Pale Whale for fellow Shorty winner Conan O’Brien.
Now, 5 years later, I decided to take a chance to make a new whale inspired by Aaron’s Shorty logo design - those 3 whale tails. I thought about revealing the face of the whales behind those tails, in cerebration for Shorty Awards’ 5th Anniversary as well as the growth of the Shorty whale family amongst social media families globally. I’m pleased to present the Fail Whale’s cousin who will make his first appearance at the Shorty Awards on April 8, 2013!
Looking good there, Aasif Mandvi.
The Shorty Awards are constantly asked “What should I to wear to the Shorty Awards?”
In ‘short,’ our dress code is “Twitter formal,” or in other words, be yourself and wear what feels good! Or, what you’d wear if you knew you might be photographed. Now, put that tie back on!
For some, figuring out what to wear causes anxiety, others just don’t have anything deemed worthy of gracing our red carpet, so let’s go back in time to see what people wore to the Shorty Awards…
- Reblogged from shortyawards
- 3 notes
- Permalink
